Effects of corporate online communication on attitude and trust: Experimental analysis of Twitter messages
This study aims to examine how corporate online communication messages can enhance audience’s attitude and trust toward a corporation. A 2x3 experimental study was conducted, simulating the types of relationship and the perceived level of interactivity on corporate Twitter messages. The data sugg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2017-10-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-Messaging-2-2.pdf |