An Effective Budget Management Framework for Real-Time Bidding in Online Advertising
Real-time bidding (RTB) has achieved great success and significantly improved the efficiency and transparency of online advertising. It allows advertisers to purchase ad impressions via auctions. Advertisers who adopt RTB always seek an optimal strategy of budget spending to reach as a wider range o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8976169/ |