Quel traitement lexicographique de l’onomastique commerciale ? Pour une distinction Nom de marque/Nom de produit
The lexicographical account of trade names, trademarks or “brand names” poses several problems. In this paper, we propose to show, by taking into account several criteria, that brand names and product names constitute two distinct classes in commercial onomastics. They behave differently in many res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cercle linguistique du Centre et de l'Ouest - CerLICO
2005-12-01
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| Series: | Corela |
| Subjects: | |
| Online Access: | http://journals.openedition.org/corela/1198 |