Role and Strategy of Hotel Public Relations in Returning Guests After Selat Sunda Tsunami

The purpose of this research is to figure out the role of public relations, as well as the strategy of public relations in the effort to improve the hotel occupancy rate in Anyer, Serang, Banten after the Selat Sunda tsunami. The methodology used in this study is a qualitative descriptive approach,...

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Bibliographic Details
Main Authors: Widya Nur Bhakti Pertiwi, Diqbal Satyanegara, Asmi Ayuning Hidayah
Format: Article
Language:English
Published: Institut Teknologi Sepuluh Nopember Surabaya 2020-08-01
Series:Jurnal Sosial Humaniora
Subjects:
Online Access:http://iptek.its.ac.id/index.php/jsh/article/view/7045/4944