MAIN FACTORS FOR THE FORMING OF REPUTATION IN THE PROCESS OF BUILDING A COMPETITIVE ADVANTAGE OF DEVELOPMENT ENTERPRISES – THE RESULTS OF EMPIRICAL RESEARCH
The paper analyzes the factors influencing the reputation of development enterprises. The text provides an answer to the question of what factors are important in shaping the reputation in the process of obtaining a competitive advantage for a development company. An analysis of secondary sources ve...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2016-12-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/258 |