Du semi-métier aux activités bas de gamme : l’écriture en relations publiques peut-elle être créative ?
This paper addresses creativity and creative process in organizations through writing skills and competencies. It identifies practical and theoretical pathways stemming from journalistic writing in public relations as fundamental lever of organizational creativity. Our findings highlight the combina...
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| Format: | Article |
| Language: | fra |
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Société Française de Sciences de l’Information et de la Communication
2019-09-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
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| Online Access: | http://journals.openedition.org/rfsic/6116 |