Institutionalism and culture in strategies of multinational firms: the case of Johnson controls Inc.

The aim of this paper is to analyze both the internal and external aspects that may pose a risk to the operations of the subsidiaries of the multinational Johnson Controls Inc. in the U.S. and Mexico from an institutional point of view. The main challenges are the impact in the achievement of goals...

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Bibliographic Details
Main Author: José G. Vargas-Hernández
Format: Article
Language:English
Published: Konrad Lorenz Fundación Universitaria 2013-07-01
Series:Suma de Negocios
Subjects:
Online Access:http://publicaciones.konradlorenz.edu.co/index.php/SumaDeNegocios/article/view/1168