A MARKETING APPROACH OF MOROCCAN POLITICIANS’ USES ON SOCIAL NETWORKS SITES
The attendance of Moroccan politicians on the Social Networks Sites (SNS) is an undeniable reality. However, the questions of how Moroccan politicians use these new communication and mobilization devices, and to what extent they take advantage of the huge potentialities they offer, remain unanswered...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-03-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/03/ARTICLE-1-OUHDIDOU-2.pdf |