The association between need for touch and desire for unique products and consumer (inter)dependent problem-solving
Some people cannot buy products without first touching them, believing that doing so will create more assurance and information and reduce uncertainty. The international consumer marketing literature suggests an instrument to measure consumers' necessity for pohysical contact, called Need for T...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2013-09-01
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| Series: | RAUSP: Revista de Administração da Universidade de São Paulo |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072013000300008&lng=en&tlng=en |