From Front National to Ressemblement National in France: Rebranding the Party Image

On the 1st June 2018 Front National changed its name to Rassemblement National - a measure to break away from antisemitism and anti-Islamism, to create a better party image. However, the old symbol - the flame - has been preserved as a tribute to old guard of the part, and Marine Le Pens presidentia...

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Bibliographic Details
Main Author: Evgenia A. Zakharova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2020-12-01
Series:RUDN Journal of Political Science
Subjects:
Online Access:http://journals.rudn.ru/political-science/article/viewFile/24285/18444