The (in)effectiveness of green seals on consumer behavior: a experimental study [doi: 10.21529/RECADM.2017003]
<p>The objective of the study was to analyze consumers' perceptions about green seals, according to how well known these seals are and to their own profile of green consumption. Therefore, a theoretical reference was made on sustainable consumption, as well as on the application of green...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2017-09-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2343 |