Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products—Empirical Study from China

Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase intention for digital and home appliance products. Four gro...

Full description

Bibliographic Details
Main Authors: Ruohong Hao, Bingjia Shao, Rong Ma
Format: Article
Published: MDPI AG 2019-10-01
Series:Future Internet
Online Access: