Using Analytic Hierarchy Process for Exploring Prioritization of Functional Strategies in Auto Parts Manufacturing SMEs of Pakistan

This article uses analytical hierarchy process (AHP) to find prioritization of functional strategies (manufacturing, marketing, human resource, and financial management) by small and medium enterprises (SMEs) operating in auto parts manufacturing sector of Pakistan. SMEs are major part of the indust...

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Bibliographic Details
Main Authors: Yasir Ahmad, Danial Saeed Pirzada
Format: Article
Language:English
Published: SAGE Publishing 2014-11-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244014553560