Service dominant logic premises: automobile insurance in Colombia
Service is one of the fundamental axes of any organization which is continuously being evaluated by costumers, generating in them relational links of short, medium or long term. For insurance sector this scenario is relevant also, as the customers’ experiences are unique and one-off moments of servi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Magdalena
2018-07-01
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| Series: | CLIO América |
| Online Access: | http://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/2618 |