Product Meaning, Affective Use Evaluation, and Transfer: A Preliminary Study
The first part of this investigation explored the multidimensional nature of product meaning, referring to the variety of connotations and functions a consumer associates with a particular product category. The subsequent experiment examined the moderation effects of product meaning and other attrib...
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| Format: | Article |
| Language: | English |
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University of Jyväskylä
2005-01-01
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| Series: | Human Technology |
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| Online Access: | http://humantechnology.jyu.fi/articles/volume1/2005/helfenstein.pdf |