Product Meaning, Affective Use Evaluation, and Transfer: A Preliminary Study
The first part of this investigation explored the multidimensional nature of product meaning, referring to the variety of connotations and functions a consumer associates with a particular product category. The subsequent experiment examined the moderation effects of product meaning and other attrib...
Main Author: | Sacha Helfenstein |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Jyväskylä
2005-01-01
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Series: | Human Technology |
Subjects: | |
Online Access: | http://humantechnology.jyu.fi/articles/volume1/2005/helfenstein.pdf |
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