EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS
<p><em>In the process of creating a brand name, both linguistic and marketing are involved. This paper aims to describe the relationship between linguistic factors of brand name and corporate or business factors. To achieve this, an analysis of the linguistic content of 141 Spanish brand...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Politécnica de Valencia
2011-10-01
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| Series: | Revista de Lingüística y Lenguas Aplicadas |
| Subjects: | |
| Online Access: | http://polipapers.upv.es/index.php/rdlyla/article/view/902 |