CONSUMER PREFERENCE RESEARCH IN FORMING RATIONAL COMPONENT OF REGIONAL BRANDS IN THE MEAT PRODUCT MARKET

Meat product market is considered to be the largest food product market possessing certain practices and significantly influencing other food markets. Conditions now prevailing in meat-packing branch market, namely import substitution policy, encourage appearance of new regional food manufacturers....

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Bibliographic Details
Main Authors: Suray N.M., Vysotskaya O.A.
Format: Article
Language:Russian
Published: Kemerovo State University 2017-03-01
Series:Техника и технология пищевых производств
Subjects:
Online Access:http://fptt.ru/stories/archive/44/22.pdf