Disruptive Innovation
Regarding disruptive innovation, Christensen and Raynor (2003) assume that there are two types of customers: overshot customers in existing markets and entirely new nonconsumers in other markets. In the case of large-scale casting market within the casting industry, customers demand high quality cas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2015-04-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/14/2/14_109/_pdf/-char/en |