Creative Strategies to Drive Brand Awareness (Case of “Forever Against Animal Testing Campaign” The Body Shop Indonesia)
Currently cosmetics have become a lifestyle, especially for women all over the world. The body shop Indonesia is one of the retail cosmetics company engaged in a whole series of beauty products made from natural ingredients. Furthermore, this cosmetic company does not contain animal element, which m...
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2019-03-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/623 |