Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image
The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional exploratory methodology. The average annual population of tourists in Garut District, Indonesi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Instituto Tecnológico Metropolitano
2021-05-01
|
| Series: | Revista CEA |
| Subjects: | |
| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/1646 |