Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image
The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional exploratory methodology. The average annual population of tourists in Garut District, Indonesi...
Main Author: | Heppy Agustiana Vidyastuti |
---|---|
Format: | Article |
Language: | Spanish |
Published: |
Instituto Tecnológico Metropolitano
2021-05-01
|
Series: | Revista CEA |
Subjects: | |
Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/1646 |
Similar Items
-
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination.
by: Dr Farai Chigora, et al.
Published: (2018-08-01) -
DELINEATING THE PLACE BRAND FACTORS INFLUENCING SOUTH AFRICA AS AN EMERGING BUSINESS TOURISM DESTINATION
by: Tafadzwa MATIZA
Published: (2020-02-01) -
A Model for Multi-sensory Marketing in Tourism Destination Branding
by: Mohammad Haghighi, et al.
Published: (2017-04-01) -
Communicating Lithuania’s destination branding
by: Živilė Sederevičiūtė-Pačiauskienė, et al.
Published: (2020-06-01) -
Local tourism governance of destination marketing organisations
by: Bartis, Hugh Henry
Published: (2018)