Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds
This research investigated the influence of advertisement (ad) duration and key elements (titles, logos, and texts) on advertising effectiveness in mobile feeds. We recruited 40 participants (27 men and 13 women) who are aged from 20 to 43 years (M = 29.33, SD = 6.67). The participants were assigned...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2020-01-01
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| Series: | Mobile Information Systems |
| Online Access: | http://dx.doi.org/10.1155/2020/8836195 |