Taiwanese consumer survey data for investigating the role of information on equivalence of organic standards in directing food choice

The presentation of credence attributes such as the product's origin or the production method has a significant influence on consumers' food purchase decisions. The dataset includes survey responses from a discrete choice experiment with 1309 food shoppers in Taiwan using the example of sw...

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Bibliographic Details
Main Authors: Ching-Hua Yeh, Monika Hartmann, Stefan Hirsch
Format: Article
Language:English
Published: Elsevier 2018-06-01
Series:Data in Brief
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340918302592