Bagaimana Gaya Hidup mempengaruhi Keputusan Pembelian Tiket Online
<em>Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent wa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2019-10-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2493 |