Development, myths and discourse. The configuration of consume-world by language.
Myths have no longer a transcendental role since they have become related to the idea of progress (continuous change) and its legitimation in a consumer’s society. In order to respond –discursively- to the development conditions of market, myths have turn into mere scenarios to display merchandise....
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Piura
2017-09-01
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| Series: | Revista de Comunicación |
| Subjects: | |
| Online Access: | http://revistadecomunicacion.com/en/articulos/2017_2/10_Art.html |