What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study
The main objective of this research was to analyse the active regions when processing dishes with a pleasant (vs. unpleasant) design and the effect of the previously read rational (vs. emotional) description when visualising the dish. The functional magnetic resonance image technique was used for th...
Main Authors: | Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, Francisco Liébana-Cabanillas, Serafín Cruces-Montes |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-04-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/10/5/919 |
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