Predicting Behavior With Implicit Measures: Disillusioning Findings, Reasonable Explanations, and Sophisticated Solutions

Predicting Behavior With Implicit Measures: Disillusioning Findings, Reasonable Explanations, and Sophisticated Solutions

Two decades ago, the introduction of the Implicit Association Test (IAT) sparked enthusiastic reactions. With implicit measures like the IAT, researchers hoped to finally be able to bridge the gap between self-reported attitudes on one hand and behavior on the other. Twenty years of research and sev...

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Bibliographic Details
Main Authors: Franziska Meissner, Laura Anne Grigutsch, Nicolas Koranyi, Florian Müller, Klaus Rothermund
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-11-01
Series:Frontiers in Psychology
Subjects:
implicit measures
predictive validity
IAT
attitude-behavior gap
multinomial processing tree models
wanting vs. liking
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2019.02483/full

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https://www.frontiersin.org/article/10.3389/fpsyg.2019.02483/full

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