THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS
The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview...
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| Format: | Article |
| Language: | English |
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Warsaw University of Life Sciences
2020-09-01
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| Series: | Acta Scientiarum Polonorum. Oeconomia |
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| Online Access: | https://aspe.sggw.pl//article/view/3388 |