THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS
The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview...
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Warsaw University of Life Sciences
2020-09-01
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doaj-150cb77e2f6f4f8183c5c3bf084bdf6c2021-01-17T18:59:33ZengWarsaw University of Life SciencesActa Scientiarum Polonorum. Oeconomia1644-07572450-047X2020-09-01193394710.22630/ASPE.2020.19.3.263388THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONSPaulina Malinowska0Poznań University of Economics and Business, PolandThe aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products in pharmacies. The survey revealed that although dermocosmetic packaging is not seen as one of the major determinants to purchase, its close connection to the perception of a dermocosmetic’s safety cannot be ignored. While shopping, consumers tend to consider the following features of dermocosmetic packaging: its effectiveness in protecting the product; label information; and product security.https://aspe.sggw.pl//article/view/3388dermocosmetic products, packagings, buying decisions, consumers |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Paulina Malinowska |
spellingShingle |
Paulina Malinowska THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS Acta Scientiarum Polonorum. Oeconomia dermocosmetic products, packagings, buying decisions, consumers |
author_facet |
Paulina Malinowska |
author_sort |
Paulina Malinowska |
title |
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS |
title_short |
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS |
title_full |
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS |
title_fullStr |
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS |
title_full_unstemmed |
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS |
title_sort |
role of dermocosmetic packaging in consumer buying decisions |
publisher |
Warsaw University of Life Sciences |
series |
Acta Scientiarum Polonorum. Oeconomia |
issn |
1644-0757 2450-047X |
publishDate |
2020-09-01 |
description |
The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products in pharmacies. The survey revealed that although dermocosmetic packaging is not seen as one of the major determinants to purchase, its close connection to the perception of a dermocosmetic’s safety cannot be ignored. While shopping, consumers tend to consider the following features of dermocosmetic packaging: its effectiveness in protecting the product; label information; and product security. |
topic |
dermocosmetic products, packagings, buying decisions, consumers |
url |
https://aspe.sggw.pl//article/view/3388 |
work_keys_str_mv |
AT paulinamalinowska theroleofdermocosmeticpackaginginconsumerbuyingdecisions AT paulinamalinowska roleofdermocosmeticpackaginginconsumerbuyingdecisions |
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1724334009444466688 |