Social Responses to Media Technologies in the 21st Century: The Media are Social Actors Paradigm
Clifford Nass and his colleagues proposed the Computers Are Social Actors (CASA) paradigm in the 1990s and demonstrated that we treat computers in some of the ways we treat humans. To account for technological advances and to refine explanations for CASA results, this paper proposes the Media Are So...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Communication and Social Robotics Labs
2021-01-01
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| Series: | Human-Machine Communication Journal |
| Subjects: | |
| Online Access: | https://stars.library.ucf.edu/hmc/vol2/iss1/2/ |