Factors affecting consumers’ impulsive buying decision on television at Best Buy Vietnam
This research aims to investigate factors affecting consumers’ impulsive buying decision on TV at Best Buy Vietnam (BBVN). The study uses a combination of Cronbach’s Alpha, EFA, CFA, and Structural Equation Modelling (SEM) methods to collect data from 560 consumers, then the data were...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/621 |