Look Inward for External Success: The Importance of Internal Marketing
Marketers often overlook one of the most important pieces to branding and marketing success: getting the staff on board early and developing brand ambassadors who embody and “live the brand.” In other words: internal marketing. When planning for a large marketing campaign that included introducing a...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2017-12-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://bit.ly/3_Campaign_MLJ-v1-i1-Fall2017 |