Identifikasi Variabel yang Berpengaruh terhadap Kinerja Pemasaran dan Indikator Kinerja Pemasaran untuk Industri Hotel
This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry....
Main Authors: | , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Serang Raya
2019-07-01
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Series: | Jurnal Sistem dan Manajemen Industri |
Subjects: | |
Online Access: | http://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/1432 |