Identifikasi Variabel yang Berpengaruh terhadap Kinerja Pemasaran dan Indikator Kinerja Pemasaran untuk Industri Hotel

This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry....

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Bibliographic Details
Main Authors: Qurtubi Qurtubi, Dicka Meilana Trisnaningtias, Muhammad Fadhila Yudhanata
Format: Article
Language:Indonesian
Published: Universitas Serang Raya 2019-07-01
Series:Jurnal Sistem dan Manajemen Industri
Subjects:
Online Access:http://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/1432