Customer Involvement in the Game Development Process
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand,...
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| Format: | Article |
| Language: | English |
| Published: |
Nowy Sacz Business School National-Louis University
2015-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
| Subjects: | |
| Online Access: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf
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