METHODS OF DETERMINATION THE INTERIOR POTENTIAL OF ENTERPRISE IN MAKING STRATEGICAL ASSORTMENT DECISIONS

METHODS OF DETERMINATION THE INTERIOR POTENTIAL OF ENTERPRISE IN MAKING STRATEGICAL ASSORTMENT DECISIONS

The analysis of the internal environment of the enterprise is aimed at assessing the strategic potential of the enterprise as a whole and its individual functional subsystems. The efficient activity of enterprise cannot be realized without a systematic definition and using the existing capabilities...

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Bibliographic Details
Main Author: Svitlana Malyuk
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2015-11-01
Series:Baltic Journal of Economic Studies
Subjects:
internal potential of the enterprise
assortment strategy
product life cycle
the prospects of production assortment
the change in sales volume
the index of assortments realization
assortments balance
the level of liquidity and solvency
Online Access:http://www.baltijapublishing.lv/index.php/issue/article/view/23/25

Internet

http://www.baltijapublishing.lv/index.php/issue/article/view/23/25

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