A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior
Consumers are always looking for markets that can best meet their needs and buy quality goods and services. With advances in information technology, this has led to the emergence of a new form of marketplace called online marketplaces that these online stores are seeking to provide genuine brands to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61081_d20a08e8c6211e660697ec3d0646c2ea.pdf |