A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY

A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY

In this paper we intend to map out some of the dominant values in print advertisements announcing different types of environmentally friendly products and services from energy (oil, electricity, etc.) and heavy industry corporations. We will analyse the qualities and values explicitly linked to ecol...

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Bibliographic Details
Main Authors: Ángel Felices Lago, María Enriqueta Cortés de los Ríos
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2009-10-01
Series:Revista de Lingüística y Lenguas Aplicadas
Subjects:
advertising discourse
axiological linguistics
cognitive semantics
eco-linguistics
metaphors and metonymies
analysis of values.
Online Access:https://ojs.upv.es/index.php/rdlyla/article/view/735

Internet

https://ojs.upv.es/index.php/rdlyla/article/view/735

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