Price and Structure Risks Consideration when Selecting a Marketing Strategy for an Agricultural Enterprise

The goal of the article lies in development and approval of the indicator of complex assessment of the level of price and structure risks of agricultural enterprises with the further goal of selecting a marketing strategy. It was established in the result of the study that agricultural enterprises w...

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Bibliographic Details
Main Authors: Shiyan Dmytro V., Strapchuk Svitlana I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-11-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2013/11_0/191_196.pdf