Marketing to the selfie generation: a case study of " A" cigarette brand marketing communication in Indonesia

Marketing to the selfie generation: a case study of " A" cigarette brand marketing communication in Indonesia

Background Incomplete bans of tobacco advertising, promotion and sponsorship [TAPS] in Indonesia enable the tobacco industry to exploit both direct and indirect cigarette promotion. Alongside its annual SoundrenAline concert to promote Sampoerna A cigarette brand, PT HM Sampoerna used social...

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Bibliographic Details
Main Authors: Putu Ayu Swandewi Astuti, Mary Assunta, Becky Freeman
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
WCTOH
Online Access:http://www.journalssystem.com/tid/Marketing-to-the-selfie-generation-a-case-study-of-quot-A-quot-cigarette-brand-marketing,83992,0,2.html

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http://www.journalssystem.com/tid/Marketing-to-the-selfie-generation-a-case-study-of-quot-A-quot-cigarette-brand-marketing,83992,0,2.html

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