Marketing to the selfie generation: a case study of " A" cigarette brand marketing communication in Indonesia
Background Incomplete bans of tobacco advertising, promotion and sponsorship [TAPS] in Indonesia enable the tobacco industry to exploit both direct and indirect cigarette promotion. Alongside its annual SoundrenAline concert to promote Sampoerna A cigarette brand, PT HM Sampoerna used social...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
European Publishing
2018-03-01
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Series: | Tobacco Induced Diseases |
Subjects: | |
Online Access: | http://www.journalssystem.com/tid/Marketing-to-the-selfie-generation-a-case-study-of-quot-A-quot-cigarette-brand-marketing,83992,0,2.html |