Conceptual metaphor and comprehension in business writing
Recent research studies in cognitive linguistics (Gibbs, 1999; Kővecses, 2005; Lakoff, 1987; Lakoff & Johnson, 1980; Lakoff & Johnson, 1999) have demonstrated that metaphor is not merely a figure of speech. The findings of these studies have shown that metaphor influences a good deal of how...
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| Format: | Article |
| Language: | Afrikaans |
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Stellenbosch University
2010-12-01
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| Series: | Per Linguam : A Journal of Language Learning |
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| Online Access: | http://perlinguam.journals.ac.za/pub/article/view/19 |