Models of political public relations: Testing the situation in Catalonia
The idea that political communication strategies are an application of marketing strategies to political field is today commonly shared by specialists. For them public relations is viewed like a set of techniques that serves political parties and other actors of the political scene, concentrated on...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2008-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.ull.es/publicaciones/latina/08/32_789_50_Girona/Jordi_Xifra.html |