Determination of the Factors Influencing Store Preference in Erzurum by a Multinomial Logit Model
The main objective of this study is to determine factors influencing store preference of the store costumers in Erzurum in terms of some characteristics of the store and its product and costumers’ demographic characteristics (sex, age, marital status, level of education ) and their income level. In...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Gaziantep University
2008-12-01
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| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/jss/issue/24248/257108?publisher=gantep |