Develop A Framework for Selection of Intermediary in Marketing Channel
This study seeks to examine how a company can select the best intermediary for itsMarketing channels with minimum of criteria and time. A theoretical framework is proposed basedon the most important tasks of intermediary and the criteria to measure them. There are four basictasks and thirty criteria...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-03-01
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| Series: | Iranian Journal of Management Studies |
| Subjects: | |
| Online Access: | http://ijms.ir/pg/04/ijms0402.pdf |