Sweden's self-perceived global role: Promises and contradictions
Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-12-01
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| Series: | Research in Globalization |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590051X19300085 |