Do Demographic Aspects Have an Effect on Perceived Corporate Brand Attributes of South African Vehicle Owners
The main objective of this paper was to explore whether the demographic aspects have an effect on perceived corporate attributes. 205 respondents participated in this study (146 males and 59 females) and were surveyed through a random sampling method. A questionnaire was given to them to complete...
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2019-02-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/5309/4880 |