O LOKOWANIU PRODUKTU JAKO ELEMENCIE STRATEGII REKLAMOWEJ NA PRZYKŁADZIE POLSKIEGO SERIALU PRZYJACIÓŁKI
Product placement is an example of a popular form of advertising characteristic for the Polish TV shows. Film and TV writers in Poland are keen on using this method also in TV shows. As product placement has got a strong influence on the audience, the viewers perceive the film reality as the reflec...
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| Format: | Article |
| Language: | English |
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The publishing house of the University of Warmia and Mazury in Olsztyn
2016-06-01
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| Series: | Civitas et Lex |
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| Online Access: | https://czasopisma.uwm.edu.pl/index.php/cel/article/view/2290 |