The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention
Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Nahdlatul Ulama Jepara
2021-06-01
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| Series: | Journal of Management and Entrepreneurship Research |
| Subjects: | |
| Online Access: | https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-14/22 |