The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention

The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purch...

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Bibliographic Details
Main Authors: Muhammad Husni Tamrin, Nurul Huda
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2021-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
electronic word-of-mouth
incentives
purchase intention
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-14/22

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