APPLICATION OF STIMULUS & RESPONSE MODEL TO IMPULSE BUYING BEHAVIOR OF ALGERIAN CONSUMERS
This paper investigates the influence of situational factors on the impulse buying behavior usinga Mehrabian and Russell's (1974) framework (Stimulus & response model). The results suggest thata consumer's emotions can be a mediating factor in the impulse purchase process. In this stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2012-02-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | http://www.sjm06.com/SJM%20ISSN1452-4864/7_1_2012_May_1_170/7_1_53-64.pdf |